E-insurance offer customers the possibility to obtain the most of insurance services at home, such as subscribing via the Internet to a contract of insurance, viewing and managing insurance contracts, and performing simulations. The findings might provide insurance companies' decision-makers with information that could be useful in designing e-insurance systems and attracting customers to e-insurance.ĪB - The e-insurance adoption is an important issue that remains poorly investigated in academic research. This positive relationship was moderated by gender. Results showed that perceived hedonic and utilitarian benefits were significantly related to attitudes toward e-insurance, which was a prominent predictor of the behavioral intention to use e-insurance. The proposed model was tested through the structural equation modeling SEM-PLS approach. The moderating effects of gender were also assessed. This study examined the influence of consumers' perceived benefits on their attitude toward e-insurance and its subsequent impact on behavioral intentions. N2 - The e-insurance adoption is an important issue that remains poorly investigated in academic research. N1 - Publisher Copyright: Copyright © 2019, IGI Global. T2 - A look at the role of gender differences T1 - Utilitarian and hedonic customer benefits of e-insurance The findings might provide insurance companies' decision-makers with information that could be useful in designing e-insurance systems and attracting customers to e-insurance.", The findings might provide insurance companies' decision-makers with information that could be useful in designing e-insurance systems and attracting customers to e-insurance.Ībstract = "The e-insurance adoption is an important issue that remains poorly investigated in academic research.
The e-insurance adoption is an important issue that remains poorly investigated in academic research.
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